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Case Study

Case Study

Case Study

How a sales team scaled outbound conversations on LinkedIn

Industry: B2B SaaS
Use case: Sales Team Outreach & Pipeline Generation
Company size: 5–15 People
Location: Europe

The challenge

The sales team relied heavily on LinkedIn for outbound, but growth created new problems:

  • Reps were manually managing outreach

  • Follow-ups were inconsistent across the team

  • Conversations were spread across multiple LinkedIn inboxes

  • Managers lacked visibility into outreach performance

  • Scaling outreach increased account safety concerns

They needed a way to standardize LinkedIn outreach across the team without risking individual accounts.

The Solution

The team adopted ColdNavigator to centralize and scale LinkedIn outreach.

With ColdNavigator, they were able to:

  • Run consistent outreach campaigns across multiple sales reps

  • Manage all conversations from a unified inbox

  • Keep activity within safe, human-like LinkedIn limits

  • Track replies and campaign performance at team level

Sales reps focused on conversations — not repetitive manual actions.

The results

After rolling out ColdNavigator across the team:

Acceptance rate: 61%
Reply rate: 47%

  • More consistent outbound activity across reps

  • Better visibility into pipeline-driving conversations

  • Easier onboarding of new sales hires

LinkedIn became a scalable outbound channel rather than a bottleneck.

Why ColdNavigator worked

  • Built for multi-seat sales teams

  • Centralized inbox and performance visibility

  • Safe automation designed for long-term LinkedIn usage

Final takeaway

ColdNavigator helped the sales team turn LinkedIn outreach into a repeatable and scalable sales motion — without compromising account safety.

👉 Want to scale LinkedIn outreach across your sales team?
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